An implicit behavioral approach to understand user satisfaction while preparing and consuming food at home

We developed and tested a behavioral measure to better understand the entire experience and related satisfaction for a commercial packaged food. Measures were performed at home considering the entire food experience, i.e. food unpacking, food preparation and consumption. Participants filmed their interaction at home with the food and also scored in a questionnaire their satisfaction for a list of sensory and functional attributes as well as their overall satisfaction. Whereas quantitative analyses of behaviors provided insights explaining overall satisfaction, sensory and functional satisfaction rating did not. The implicit behavioral approach seems more adapted to understand user’s satisfaction during interaction with a commercial packaged food at home compared to explicit questionnaire assessment.